Nintendo's ex-President Hiroshi Yamauchi Passes Away

yamauchiripIt is a sad day for the video game industry as we say goodbye to Hiroshi Yamauchi, ex-President of Nintendo, who passed away on September 19, 2013.

Hiroshi Yamauchi was an instrumental part in shaping Nintendo into what it is today: a multi-billion dollar company that has sold some of the world's most memorable video games. However, Yamuchi didn't only revolutionize video games, the man was an extremely smart businessman, innovator and truly cared about the company he helped mold.

Yamuchi was given the reigns of President back in 1949 at the request of his grandfather, who had just suffered a stroke. Nintendo's history at the time was knee-deep in the playing card industry. He not only introduced the plastic Western playing cards to the Japanese market, but also setup a deal with Disney to produce playing cards featuring Disney characters. While his success was vast with playing cards, the company moved on to very diverse ventures such as instant rice manufacturing, taxi services and even love hotels. After Nintendo's video game systems flourished, he even had purchased Major League Baseball's Seattle Mariners.

Later on, with the help of Gunpei Yokoi (who tragically passed away shortly after the Virtual Boy's release,) he began to create electronic toys, with the Famicom (and later the Nintendo Entertainment System) becoming a household name in many parts of the world. Shigeru Miyamoto also helped with game franchises such as Super Mario Bros. and The Legend of Zelda. Yamauchi had a reputation of being a vicious businessman and was instrumental in the company's strict publishing rules and regulations. Under his rule, the company rose up to revive an industry that had died at the hands of Atari, and was a major player in the resurrection of video games. Without his role in the company, many of us would not have the interests in video games that we have.

Though he stepped down as President in the 2000s, he stayed on as advisor and was the second largest shareholder of Nintendo's stock. He fell to a bout of pnemonia and died due to health complications from the sickness. He is survived by his wife, Michiko Inaba and their three children.

Rest in Peace, Hiroshi Yamauchi (November 27, 1927 - September 19, 2013)


Last Updated ( 19 September 2013 )  

Michael "Miketendo" Levy

Raised on an NES, Saturday AM cartoons and sugary cereal, Michael Levy was your average 80's kid growing up. Despite having odd obsessions with bears, peanut butter, zombies and Tifa Lockhart, 'Miketendo' is also the creator of the YouTube review series: D.Y.H.P.T.G?! (Dude, You Haven't Played This Game?!)

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